Watchmaker
Vellora — Timepiece E-commerce
A luxury watch retailer rebuilt around craftsmanship and immersive product photography, engineered for a fast, confident checkout.
+64%
Conversion rate
2.1s
Load time
The Challenge
Vellora sold exceptional watches through a site that undersold them — slow product pages, a generic catalog template, and a checkout that lost customers at the last step. The brand needed a digital home as considered as the timepieces themselves.
The Approach
We rebuilt the storefront around large-format photography and unhurried pacing, letting each watch breathe across the page. A streamlined three-step checkout replaced the previous five-step flow, with saved details and clear shipping estimates removing the last points of hesitation.
The Result
Page load times dropped to just over two seconds and conversion rate climbed 64% in the first full quarter after launch, without any change to paid traffic spend.